|The National Psoriasis Foundation began with a simple classified ad in a Portland, OR newspaper in 1966. Beverly Foster’s husband inquired in the ad if other people suffered as his 30 year old wife had with a skin disorder. Over 100 calls came in and the next year the Psoriasis Foundation was born.|
Despite their best efforts, today Psoriasis affects not 100 Oregonians, but 7,500,000 Americans. About $11 billion dollars are spent annually on direct and indirect costs of the disease.